Jena, September 23, 2009 - SoQuero will be the new name of the former Intershop Communications Online Marketing GmbH, and will from now on operate independently from its parent company. Thus, the Online Marketing department, which has been an independent business segment before, will become more distinguishable. "Transaction-oriented online marketing is an important element in acquiring new customers, even for companies that do not run a Web shop. Thanks to an own brand, we are able to access new market segments more directly and faster," says Lars Rabe, Manager of SoQuero.
SoQuero helps B2C and B2B companies to acquire new customers via the Internet. The range of services comprises consulting and campaign management as well as software solutions for various online marketing disciplines. Thanks to SoQuero's modular services, companies can achieve measurable success, while having predictable costs and using the marketing budget more efficiently. Intershop's executive board member Peter Mark Droste adds: "Intershop as an umbrella brand embodies e-commerce experience and competence. Beyond that, SoQuero, as an independent agency, stands for autonomous and comprehensive online marketing services." The Frankfurt-based agency will make its first public appearance as SoQuero GmbH at the dmexco 2009 in Köln (Hall 8/C 009 D008).
The SoQuero GmbH (founded in 2004) is one of the leading providers of innovative and comprehensive online marketing solutions. The Frankfurt-based agency offers consulting services, campaign management and powerful software solutions for the acquisition of new customers via the Internet. On behalf of its clients, SoQuero adopts measures like search engine optimization and marketing, product data marketing as well as online cooperation and affiliate program controlling. The clients of SoQuero include among others: Best Western Hotels, Frankfurter Allgemeine Zeitung, Hawesko, Merck Chemie, Mettler Toledo and Plus.de. The SoQuero GmbH is a subsidiary of the Intershop Communications AG. For further information, refer to www.soquero.de.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.