Intershop Communications AG | Press Release |
Intershop Launches Online Marketing Offering
New SoQuero product brand joins Intershop's successful Enfinity software
Jena, Germany - September 20, 2006 - Intershop Communications AG today made its debut as a provider of online marketing solutions at the OMD show, Germany's foremost digital marketing event. This concludes the successful integration of SoQuero GmbH, the company acquired by Intershop in June of this year.
The acquisition of SoQuero, a Frankfurt-based online marketing service provider with five years' experience in search engine marketing in over 6 languages, enables Intershop Communications AG to offer its customers sales-oriented online marketing solutions. SoQuero joins Intershop's Enfinity e-commerce product as a new brand for online marketing solutions.
"Intershop is no longer solely a software provider," says Ralf Männlein, the Intershop board member responsible for sales and marketing. "Given that we have already entered the full-service e-commerce business and are moving into online marketing with the acquisition of SoQuero, our portfolio now includes three main elements. We see this as the basis for long-term revenue growth."
OMD, a leading industry event and key forum for digital marketing, is taking place in Düsseldorf until tomorrow. Intershop's presence at booth 2C12 in Hall 2 marks the company's first attendance at OMD.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.