Jena, Germany, February 6, 2012 – At this year´s CeBIT Intershop will launch the next generation e-commerce platform Intershop 7. It allows businesses to benefit from a comprehensive e-commerce platform that is designed to support every aspect of multi-channel business today and into the future. Intershop 7 also powers on-demand innovation to meet the demands of ever-changing customer needs as well as technological and market advances. The e-commerce platform was developed based on intense market research incorporating feedback from over 150 online retailers across the globe. Powerful features of Intershop 7 make it possible to evolve and manage storefronts fast, test consumer preferences, and create highly targeted user experiences. They include:
An innovative Design View enabling:
Integrated A/B testing enabling business people to:
A powerful Promotion Engine with virtually unlimited promotional flexibility to:
Henry Göttler, member at the board of management at Intershop said, “Intershop 7 is an industry game-changer; enabling commerce teams to configure web sites, campaigns or test variations rather than programming them or have them programmed. Thus, the commerce team has complete control of the online business any time, can act quickly and effectively to respond to today’s fast changing market conditions and can drive their business holistically across channels. Intershop 7 makes the future of e-commerce start now.”
Intershop 7 is delivered through a robust and flexible partner ecosystem that enables the rapid response to customer demands without retailers having to re-engineer the backbone of the commerce operation, at great time and expense.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.