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Intershop launches

Intershop was tasked with providing the software and delivering the project

  • Online joint venture of Otto Group and hagebau powered by Intershop Enfinity Suite 6

Jena, July 20, 2007 - On July 19, Hamburg-based Otto Group and hagebau went live with their joint e-commerce site at after a project lasting just 4 months. The new Internet-based home improvement store adds direct online ordering to the multi-channel retailer’s existing brick-and-mortar outlets and mail-order business.

Intershop Communications AG was tasked with providing the software and delivering the project, with its Enfinity Suite 6 packaged e-commerce software once again being deployed in a major project. Integration of state-of-the-art technologies, such as, Ajax, Google Maps, RSS, and product evaluations, offers online customers a rich and attractive shopping experience. The search engine optimized Web store makes it quick and easy for customers using services like Google and Yahoo to find the required products in hagebau’s Internet product range. Enfinity Suite 6 also ensures that will be able to cope with an-ticipated future sales growth.

“Intershop did a truly professional job of implementing our technical concept on the basis of its packaged software. We are delighted to be able to offer our customers such a sophisticated, user-friendly online home improvement store so soon,” says Joachim van Wahden, head of e-commerce/IT at baumarkt direkt GmbH & Co KG.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication