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Jena, August 17, 2009 – The Intershop Communications Online Marketing GmbH has signed the extended Code of Conduct for Affiliate Marketing of the “Bundesverbandes Digitale Wirtschaft (BVDW)”, the national organization of online business. Intershop Online Marketing GmbH commits itself to complying with fixed minimal standards and conditions when implementing post view campaigns. Additionally, our contract partners are to agree to these regulations, as well. According to the extensions for post view campaigns, only specially approved advertising material must be deployed.
Lars Rabe, CEO of Intershop Communications Online Marketing GmbH states: „In a highly competitive and fast growing segment of performance based display advertisement an important step has been taken to assure fairness, and thus, to maintain integrity of the industry. Now it is up to the market participants to actively contribute to and abide by the qualitative standards, and to further develop them.”
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.