Jena, Germany - October 17, 2006 - mobilkom austria, the market leading Austrian cellular network provider, has just launched a new product brand online at www.bob.at. The long-time Intershop customer again chose technology from the Jena-based software company, with the portal being powered by Intershop’s Enfinity Suite 6 product.
The new portal will enable mobilkom austria to offer more flexible entry-level mobile telecommunications services for retail customers via the Internet. The Austrian cell phone company has tasked Intershop with providing various implementation and maintenance services for Enfinity Suite 6. The bob.at online store is a crucial element in mobilkom austria’s wider e-commerce strategy.
Enfinity Suite 6 e-commerce software allows enterprises to aggregate and manage all their e-commerce activities on a single system. For mobilkom austria, this significantly reduces admin costs and hardware spending.
"With the bob.at online store, we have been working on a major new project in an industry with exciting development potential for e-commerce," says Ralf Männlein, the Intershop board member in charge of sales and marketing.
By its own reckoning, mobilkom austria has 3.4 million customers in Austria, which equates to a market share of 39.1 percent. The mobilkom austria group comprises mobilkom austria, Vipnet in Croatia, Si.mobil in Slovenia, Mobiltel in Bulgaria, and mobilkom liechtenstein.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.