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Intershop and Blue-Zone continue to drive the digitization of field sales

  • Bundled expertise for optimized sales processes in a time of digital change
  • Mobile sales support app enables continuous access to important customer and product data


Jena, Rosenheim, 17. July 2017 – Intershop Communications AG, a leading independent e-commerce software provider, is further expanding its solutions portfolio through a partnership with Blue-Zone AG. Since its founding in 2011, the Rosenheim-based company has specialized in the development of digital sales and service systems for cloud and mobile computing. Its products range from standardized, immediately deployable SaaS solutions to customer-specific implementations including system integration.

With the blue-app, Blue-Zone AG offers a cloud-based, offline-capable, mobile solution for automating and accelerating sales processes. It provides field reps with continuous access to relevant customer, product and marketing information, so they can quickly give customers accurate information on all the usual mobile devices, online and offline.

With the new partnership, Intershop and Blue-Zone are bundling their expertise in E-commerce and field sales. This will be of particular benefit to medium-sized companies looking to invest in the digitization of their sales processes. Axel Köhler, COO of Intershop Communications AG: “In a time of digital change and tougher competition, companies can’t afford not to rethink their conventional sales models and upgrade their B2B customer interaction. Digital customer portals with extensive self-service functionalities and intelligent sales support tools make a key contribution. We’re delighted to be able to further expand our portfolio with solutions from Blue-Zone AG.”

Richard Mayr, chairman of Blue-Zone AG, added:

“With Intershop, Blue-Zone rounds out the portfolio for B2B and B2C customers through the customer portal. Blue-Zone’s apps mobilize field reps from marketing to sales to service. This gives our joint customers a comprehensive offering that enables them to prepare for the omni-channel solution, i.e. B2B webshop, B2C webshop, B2B mobile and B2B2C mobile.”

The solution was presented by webinar on July 20, 2017. You can re-watch it on demand.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication