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Intershop addresses growing Swiss online business with market expert Capptoo

  • Consulting firm Capptoo expands portfolio with smart commerce solutions
  • Partnership takes account of special characteristics of the Swiss market

Jena, Zurich November 02, 2018 - Intershop Communications AG and the consulting and software company Capptoo have entered into a partnership focusing on digitization projects in Switzerland. The established specialist for financial planning and online marketing is thus expanding its portfolio to include digital sales channels that can be introduced quickly and operated at low risk. The focus of the cooperation is Switzerland, which differs considerably from the e-commerce market in Germany, as the recently published study by Carpathia shows. For example, the revenues of the major providers are distributed quite considerably in both countries.

Dr. Christian Fillinger, Managing Director at Capptoo, explains the significance of the partnership: "We accompany our customers in the analysis and optimization of their business-critical processes and support them in evaluating the options available. With this closed partnership, we are opening up a flexible solution offering that takes into account the special conditions of the Swiss market. If required, our customers can efficiently expand their solution for additional brands and markets and their specifics. The combination of our market knowledge with the Intershop Commerce solution provides quickly countable added value".

Markus Klahn, COO at Intershop, adds: "We are looking forward to working together and are confident that the current offering will enable Intershop to significantly increase its footprint in this interesting market. We have already taken the first steps in this direction". In September, Capptoo and Intershop sponsored and participated in the Richmond Finance Directors Forum in Interlaken, which lasted several days and discussed the interface between analog business models and Omnichannel Commerce, its risks and opportunities, among other things. Now there are two more joint appearances: on November 6, at the Strategic IT Meeting DACH, Zurich, and on November 20 in Baden, at the New Commerce Forum. Intershop is a gold sponsor of the event, which takes place as part of E-nnovation Week, and will be giving a lecture. Tobias Giese, VP Digital Solutions, will give an outlook and recommendations for action for upcoming developments titled "The future of digital commerce or how innovative business models are reshaping the customer engagement of tomorrow" and invites experts and interested parties.

About Capptoo:

Capptoo AG is a Zurich-based consulting and software agency specializing in e/Omni commerce strategies, including analysis and optimization of existing online processes and platforms. The Zurich-based company has successfully launched hundreds of projects. From innovative websites to smart and high-turnover e-commerce platforms to social media solutions. Capptoo strengthens brand presence, increases online turnover and, with the right tools, enables competitors to stay ahead. In addition, Capptoo checks financial planning and reporting processes (FP&A) for deficits and optimization potential and evaluates the corresponding BI software. Further information about Capptoo can be found on the Internet at www.capptoo.com.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication