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Harnessing the Social Web: Delivers Compelling Community Platform Powered by Intershop

  • Intershop partner dotSource creates online experience for gardening enthusiasts
  • Cost-effective, transaction-based payment model reduces fixed costs
  • features intelligent integration of e-commerce and the social web

Jena, Germany, June 11, 2013 – Community portal shows how social networks can be successfully integrated into a coherent e-commerce strategy. Powered by Intershop technology, the online experience was developed by social commerce specialist dotSource and provides gardeners with a virtual meeting place where they can chat about their favorite pastime, share their knowledge, and get useful tips and advice from gardening experts. Anyone looking for inspiration for new projects in their own garden will find everything they could possibly need, from spades to greenhouses, in the gartenHELDEN online store.

The e-commerce services utilized by are billed on a per-transaction basis, i.e., according to the number of orders handled by the online store. This cost-effective alternative to a traditional on-premises solution gives even smaller companies easy access to e-commerce, with the monthly costs being dependent on the success of their online business.

Jochen Moll, Member and Spokesman of the Board of Management at Intershop: "Social commerce is no longer a niche area. Many online retailers have recognized the potential of social networks to boost their brand image and increase customer retention. Accordingly, they are building communities where customers and enthusiasts can chat about products, topics of interest, and trends. Powered by Intershop, the community portal is a prime example of this kind of intelligent integration of e-commerce and the social web."

Even before the community platform was launched, the gartenHELDEN Facebook Fan Page had over 13,000 fans. Using Facebook Connect, gardening enthusiasts can register with the portal and create an extensive user profile to introduce both themselves and their garden to the community. The networking function allows them to follow what friends and acquaintances are doing in real time, to see what photos they are posting of their garden, and which garden projects they are currently planning or working on. The dashboard (news) provides an overview of everything going on in the community and keeps members updated on the latest contributions from experts in particular fields of interest.

On a near-daily basis, the team and selected experts with diverse specialties upload new posts on a huge range of different topics, such as lawn care, cultivating roses, and composting. The detailed articles are accompanied by diagrams and pictures, making it easy for members to complete their own garden projects. The articles can be read online or retrieved via smartphone or tablet when on the move. Alternatively, they can be downloaded as PDFs and printed out.

Heiko Rosinski, project manager at " not only provides a platform where gardening enthusiasts at all levels—from window box to multi-acre plot—can enjoy their passion for gardening but offers users everything they require for their gardening projects in our garden shop. The combination of Intershop's intelligent commerce solution and the in-depth expertise of social commerce specialist dotSource was definitely the right choice for our strategy."


About is a social commerce community where gardening enthusiasts can meet with like-minded people, share ideas and knowledge, and showcase their gardens to other members. The portal also offers an extensive range of gardening and recreational products. is operated by baumarkt direkt GmbH und Co. KG of Hamburg, Germany.


About dotSource

dotSource is the agency for e-commerce from the very first idea. dotSource GmbH thinks up, designs and implements innovative e-commerce concepts und multinational, high-performance e-commerce solutions. Thanks to dotSource’s advanced project approach covering all project stages from e-commerce strategy to the go-live of a shop, the company develops projects in time, budget and scope. dotSource supports merchants, manufacturers and publishers in the development of their e-commerce strategy and the digital presentation of their brands. dotSource is experienced with almost all e-commerce business models and tests trends and ideas in practice before they become mainstream. The company networks industry know-how through the and blogs and is always a beat ahead of the pulse of the times. The special combination of enthusiasm for e-commerce, entrepreneurial experience, creativity, technology and knowledge makes dotSource one of the most innovative e-commerce agencies in Germany. Numerous national and international corporations maintain confidence in dotSource’s products and services. Among them are Swarovski, OTTO, Cornelsen, Plus, Vispronet, Golfino or Baur. dotSource is among the Top 20 leading e-commerce agencies in Germany.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication