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Haefele Powers Global Webshop With Upgraded Intershop Platform Realized by diconium

  • Häfele One Web serves B2B customers in 40 countries
  • Scalable and modular commerce engine helps Häfele deliver a consistent customer experience across all markets

Jena/Stuttgart, Germany, 9 January, 2018 – Germany-based furniture fittings and hardware specialist Häfele has upgraded its global B2B commerce platform to the latest version of Intershop’s Commerce Suite to support its international growth. The upgrade extends the long-standing partnership between the Intershop Communications AG and Häfele, which began in 1997. The migration was realized by long-standing Intershop partner diconium.

Häfele is an international company providing hardware and fitting systems and electronic access control systems. Around the world, customers from the furniture industry, dealers, joiners and cabinetmakers as well as architects, planners and builders all rely on Häfele’s products.

Häfele’s unified B2B platform, based on Intershop software, gives business customers in 40 countries instant access to over 100,000 products with extensive product information including CAD and CAM data, installation manuals and service documents. To help customers find the right product quickly, the website provides detailed search functions with product comparisons as well as additional services such as product suggestions and inspiration. Users can manage and track their online orders via personal accounts, view their order history and create tailored stock lists.

As part of the five-month project to migrate to a newer version of the Intershop Commerce Suite, Intershop and implementation partner diconium digital solutions helped Häfele integrate the search and conversion engine to further improve the personalized user experience in Häfele’s web shop.

Based on the new platform, Häfele now plans to extend its worldwide web shop platform and the upcoming mobile shops with additional features.

Axel Köhler, COO at Intershop comments, “We’re proud to have helped Häfele develop its e-commerce channel over the past 20 years. Häfele has a philosophy of getting as close as possible to its customers, and this translates into a user-friendly online platform which combines a wealth of information and extensive search and navigation options with comprehensive order management functions.”

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication