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Engaging Online Shoppers with Web 2.0

Intershop will be highlighting more e-commerce trends at the discuss & discover show at booth 301, hall B0.

  • Find out more about e-commerce and Web 2.0 at the discuss & discover conference
  • Generate customer loyalty via social commerce
  • Meet customer needs with mobile payment

Jena, Germany, October 15, 2009 – Adapting to changing online usage patterns and buying behavior is one of the challenges addressed by the new IT show “discuss & discover.” Intershop Communications AG will be showcasing concepts for integrating Web 2.0 technology into online stores at the event’s Mobility & Collaboration theme world. By adding social commerce functions to its portfolio, e-commerce provider Intershop is enabling online retailers to interact with their customers.

Intershop management board member Peter Mark Droste: “For many consumers, the online shopping experience is still less appealing than visiting a vibrant pedestrian zone or browsing in a specialty store. By incorporating Web 2.0 elements, online retailers can make shopping more enjoyable and offer interactive functionality that shows customers that they are serious about engaging with them.”

Intershop will be highlighting e-commerce trends at the discuss & discover show at booth 301, hall B0. Lars Rabe, CEO of Intershop subsidiary SoQuero, will give a presentation focusing on e-commerce in the age of the price search engine on October 22 between 2:15 and 2:35 p.m. as part of the Collaboration work session.

Web 2.0 Strategies in E-Commerce

Thanks to SCOOBOX (Social Commerce Out-Of-the-Box), Intershop customers can establish an active online community, build loyalty among target customers, and integrate them into the value creation process.

The Intershop Recommendation Engine delivers ratings and recommendations to help generate sales, leveraging existing customer knowledge and current buyer activity in real time to make personalized product recommendations. This enables online retailers to increase their conversion rate, customer loyalty, and shopping cart value.

Online video platforms are definitely here to stay since the advent of YouTube. E-tailers now have the opportunity to leverage the potential of video-based interaction and generate impulse sales. The integrated solution from Intershop and TXT Polymedia supports e-commerce applications for the Web, mobile devices, and TV.

Successful online selling requires flexible payment options that customers are happy to use. The mpass mobile payment solution enables simple, secure transactions via cell phone, giving retailers enhanced payment security as well as new options for customer interaction via mobile marketing.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication