Jena, Germany, February 9, 2012 – The early adopter program of the Intershop 7, the new e-commerce platform of Intershop, has started. Prior to the official market launch at this year’s CeBIT selected partners already can leverage in their pilot projects the full range of functionality the new e-commerce software offers, such as multi-dimensional, automated campaign management, storefront editing without programming or integrated A/B testing to analyze customer behavior.
Intershop’s international early adopter program is open to implementation partners with proven e-commerce expertise and selected projects. The program offers the early adopters special support from Intershop for the implementation of the innovative platform in those pilot projects. Thus, partners are making first hands-on experience with Intershop´s new e-commerce software generation and gain at the same time competitive advantage in the e-commerce market with this know-how. Among the early adopters are the Intershop implementation partners dmc, T-Systems Multimedia Solutions, Fenego, Brightstep, dotSource, SysIQ and DataSolution. Markus Böhm, Head of Unit at dmc said, “With its ability to simplify business processes, management, and design, Intershop 7 allows us to offer our customers real added value for their business. We believe that the new package delivers major competitive advantages.”
Henry Göttler, Management Board member at Intershop: “The response already received from the market validates our strategy of focusing on store managers. Interest is sure to grow further as the number of visible projects implemented increases. We aim to establish a strong international partner network right from the start in order to meet demand.”
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Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.