Jena, Germany - November 23, 2006 - Intershop Communications AG is setting a high standard with its new Online Marketing business unit, as reflected by the recent recognition of its SoQuero-branded solutions. The German industry association for the digital economy (Bundesverband Digitale Wirtschaft e.V.) has awarded Intershop's Online Marketing business unit its SEM and SEO certificate for the customer-friendly and professional way Intershop markets paid listing services (SEM) and search engine optimization (SEO).
The certificates were created at the beginning of 2006 and take account of the very latest technology requirements. Intershop's application for certification was successful at the first attempt, making it one of only ten businesses in Germany to receive both awards. Intershop has been a member of the Bundesverband Digitale Wirtschaft (BVDW) since acquiring SoQuero GmbH, which held the previous version of the SEM certificate.
The BVDW's Search Engine Marketing Group has awarded the SEM certificate since 2004, and added the SEO certificate this year. The certificates go to companies and agencies active in the field of search engine marketing. Criteria for awarding the certificates include looking at how companies work, their experience, transparency, and commitment in this market.
Certified companies must agree to maintain strict quality standards across all customer domains. The certificate is thus not only a standardized seal of quality but also serves to promote self-regulation within the industry. The Group's certification team carries out regular checks to ensure guidelines are complied with and remain up to date.
"Intershop is synonymous in its segment with outstanding products," says Ralf Männlein, the board member responsible for sales and marketing. "Our Enfinity e-commerce software is notable for its high level of quality, and we want our extended product portfolio to meet the same tough requirements."
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.