Case Study: Mister Spex
Clear Vision for Mister Spex: From Online Store to Multi-Channel Strategy
Mister Spex is Germany’s biggest online optician and one of the largest in Europe, operating in eleven countries and getting an average of more than 60,000 website visitors every day. In addition to contact lenses, the Berlin-based company offers its over two million customers the most extensive range of directly available brand-name glasses and sunglasses in Europe—all at excellent value for the money.
To pave the way for further growth, the company needed to replace its existing proprietary store solution with scalable technology that would support quick, easy, and cost-effective expansion to help deliver its growth strategy. Given the increasing complexity of the business, Mister Spex opted for the Intershop Commerce Suite.