Web Analytics Improve Your Product and Service Offering by Analyzing User Behavior
More visitors and higher conversion rates thanks to continuous analysis
Optimized use of content, advertising, and marketing budgets
Improvement of product and service offering based on key performance indicators
As an online vendor, it is essential to know who your customers are—where they come from, what interests them, and what drives their purchasing behavior. Only then can you optimize your offering and achieve real, lasting growth.
The Intershop Commerce Suite includes an extensive range of indicators for analyzing user behavior. Intuitive evaluation tools make it easy to understand your target audience and identify potential for improving your product and service offering.
- Page view analysis
- User behavior analysis
- Click path analysis
- Page exit point analysis
- Conversion rate analysis
- Analysis of campaign performance
- Analysis of affiliate partner performance
- Analysis of international sales channels through conversion to base currency
Technical Monitoring & Reports
Ensure the Stability and Performance of Your Commerce Platform at All TimesLearn more