Web Analytics Improve Your Product and Service Offering by Analyzing User Behavior

More visitors and higher conversion rates thanks to continuous analysis

Optimized use of content, advertising, and marketing budgets

Improvement of product and service offering based on key performance indicators


As an online vendor, it is essential to know who your customers are—where they come from, what interests them, and what drives their purchasing behavior. Only then can you optimize your offering and achieve real, lasting growth.


The Intershop Commerce Suite includes an extensive range of indicators for analyzing user behavior. Intuitive evaluation tools make it easy to understand your target audience and identify potential for improving your product and service offering.


  • Page view analysis
  • User behavior analysis
  • Click path analysis
  • Page exit point analysis
  • Conversion rate analysis
  • Analysis of campaign performance
  • Analysis of affiliate partner performance
  • Analysis of international sales channels through conversion to base currency

Modules overview:

Area of application:

Analytics & Reporting

Part of these products:
Intershop Commerce Insight

Technical Monitoring & Reports

Ensure the Stability and Performance of Your Commerce Platform at All Times

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Dashboards & Widgets

Get Faster Access to Business Data and System Parameters

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Multivariate Testing

Increase Profitability through Continuous Testing of Content, Campaigns, and Promotions

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Web Analytics

Improve Your Product and Service Offering by Analyzing User Behavior

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Commerce Advisor

Avoid Supply Bottlenecks and Inventory Overhangs with Forward Planning

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Gain Complete Control over All Activities Affecting Business Objects

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End-to-End Monitoring

Ensure System Availability through Automated Monitoring

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