Product Relations Demonstrate Your Advisory Skills with Intelligent Product Relationships

Increase cart values through intelligent linking of products

Demonstrate expertise via editorial product links

Improve the user path during the product search and purchase process


If you can provide your customers with good advice, they will buy and come back for more. Apply that skill to your online store and you can significantly increase your conversion rate.


With the Intershop Commerce Suite, you can create a wide range of product relationships and offer your customers valuable tips. By connecting products, you not only demonstrate your expertise, you also shorten the path to the desired product. This intelligent use of product relationships leads directly to increased online sales.



  • Cross- and up-selling product
  • Alternative product if not available
  • Accessory
  • Replacement part
  • Successor product
  • Alternative order quantity
  • Gift packaging
  • Additional warranty

Modules overview:

Area of application:

Product Information

Part of these products:
Intershop Commerce Management B2C
Intershop Commerce Management B2X

Product Data Management

Manage Product Data Independently of Media and Distribute Efficiently to Touchpoints

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Catalog Management

Build Your Digital Showcase with Well-Designed Catalog Structures

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Product Pricing & Taxation

Achieve Optimum Market Prices with Differentiated Pricing Strategies

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Product Lifecycle Management

Boost Sales of Specific Products with Time-Limited Offers

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Product Relations

Demonstrate Your Advisory Skills with Intelligent Product Relationships

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Product Completeness Check

Ensure Product Data Quality Before Publishing

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Enterprise Inventory Visibility

Meet Cross-Channel Demand from Every Warehouse

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