Personalization Stimulate Buyers with Relevant and Personalized Communications

Higher conversion rates thanks to personalized communication and offers

Greater customer loyalty and increased likelihood of further purchases

Consistent communication with customers and prospects across all channels


Before making a purchase, customers typically consider a wide range of information and weigh numerous pros and cons. By communicating relevant information in a personalized way, you can tip the balance in your favor.


The Intershop Commerce Suite offers numerous personalization options that allow you to deliver the right information at exactly the right moment. You can use these options to systematically incentivize your customers at every stage in the purchase decision and accompany them consistently across all sales channels.


  • One-to-one marketing
  • One-to-many marketing
  • Dynamic, automated customer segmentation
  • Personalized customer communications and content presentation
  • Individual user preferences
  • Customer- and segment-specific catalogs and navigation
  • Custom prices and price lists
  • Customer- and segment-specific shipping and payment methods
  • Personalized promotions
  • Integration of external CRM systems via Synaptic Commerce API

Modules overview:

Area of application:

Customer Management

Part of these products:
Intershop Commerce Management B2C
Intershop Commerce Management B2X

Customer Data Management

Manage Sensitive Data Responsibly

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Stimulate Buyers with Relevant and Personalized Communications

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Budget & Cost Center Management

More Freedom for Business Customers through Self-Service Management of Cost Centers and Budgets

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Order Templates

Make Ordering Easier for the Purchasing Departments of Your Business Customers

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Create Reliable Business Relationships with Fixed Framework Agreements

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Negotiate Prices with Individual Business Customers

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After Order Services

Impress Your Customers with Valuable Post-Purchase Services

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