Personalization Stimulate Buyers with Relevant and Personalized Communications
Higher conversion rates thanks to personalized communication and offers
Greater customer loyalty and increased likelihood of further purchases
Consistent communication with customers and prospects across all channels
Before making a purchase, customers typically consider a wide range of information and weigh numerous pros and cons. By communicating relevant information in a personalized way, you can tip the balance in your favor.
The Intershop Commerce Suite offers numerous personalization options that allow you to deliver the right information at exactly the right moment. You can use these options to systematically incentivize your customers at every stage in the purchase decision and accompany them consistently across all sales channels.
- One-to-one marketing
- One-to-many marketing
- Dynamic, automated customer segmentation
- Personalized customer communications and content presentation
- Individual user preferences
- Customer- and segment-specific catalogs and navigation
- Custom prices and price lists
- Customer- and segment-specific shipping and payment methods
- Personalized promotions
- Integration of external CRM systems via Synaptic Commerce API