Multivariate Testing Increase Profitability through Continuous Testing of Content, Campaigns, and Promotions
Higher conversion rates through pre-tested optimization
Design and execution of tests without specialist IT support
Fast and risk-free response to new market demands
It is often the minor details that make the difference between success and failure of creative marketing ideas. The only way to eliminate errors and achieve the best possible results is through rigorous pre-campaign testing.
The Intershop Commerce Suite can help you estimate conversion rates on future promotions, choose the best page designs, find the optimum page layout, and create the most effective content for your chosen target groups. Using multivariate testing, it is possible to evaluate the performance of all campaign- and revenue-related factors before finally committing to roll-out. This can be followed up with continuous live testing to improve the quality and performance of your offering.
- Testing of promotions, page structures, page elements, and content
- Support for multiple test and control groups
- Intuitive user interface for design, execution, and evaluation of tests
- Live update with new, test-proven elements
Technical Monitoring & Reports
Ensure the Stability and Performance of Your Commerce Platform at All TimesLearn more