Multivariate Testing Increase Profitability through Continuous Testing of Content, Campaigns, and Promotions

Higher conversion rates through pre-tested optimization

Design and execution of tests without specialist IT support

Fast and risk-free response to new market demands

Challenge

It is often the minor details that make the difference between success and failure of creative marketing ideas. The only way to eliminate errors and achieve the best possible results is through rigorous pre-campaign testing.

Solution

The Intershop Commerce Suite can help you estimate conversion rates on future promotions, choose the best page designs, find the optimum page layout, and create the most effective content for your chosen target groups. Using multivariate testing, it is possible to evaluate the performance of all campaign- and revenue-related factors before finally committing to roll-out. This can be followed up with continuous live testing to improve the quality and performance of your offering.

Characteristics

  • Testing of promotions, page structures, page elements, and content
  • Support for multiple test and control groups
  • Intuitive user interface for design, execution, and evaluation of tests
  • Live update with new, test-proven elements

Modules overview:

Area of application:

Analytics & Reporting

Part of these products:
Intershop Commerce Management B2C
Intershop Commerce Management B2X

Technical Monitoring & Reports

Ensure the Stability and Performance of Your Commerce Platform at All Times

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Dashboards & Widgets

Get Faster Access to Business Data and System Parameters

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Multivariate Testing

Increase Profitability through Continuous Testing of Content, Campaigns, and Promotions

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Web Analytics

Improve Your Product and Service Offering by Analyzing User Behavior

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Commerce Advisor

Avoid Supply Bottlenecks and Inventory Overhangs with Forward Planning

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Auditing

Gain Complete Control over All Activities Affecting Business Objects

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End-to-End Monitoring

Ensure System Availability through Automated Monitoring

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