Customer Data Management Manage Sensitive Data Responsibly

Maximum customer confidence thanks to full control over personal data

Greater customer satisfaction due to effective self-service management of personal preferences

Consistent data quality throughout the purchase process via centralized management of all customer data


To build trusting relationships with customers, it is essential that you store their data in a secure and transparent way. Most customers want to retain full control over all the information they provide.


The Intershop Commerce Suite includes extensive functionality for managing customer data. Authorization and authentication processes protect against unauthorized access to personal data, addresses, payment details, and e-mail preferences. In addition, each customer can access and edit their personal information across all available touchpoints.


  • Differentiation between retail and business customers
  • Authorization and authentication
  • Address management
  • Management of payment details
  • E-mail notification settings
  • Creation and management of wish lists

Modules overview:

Area of application:

Customer Management

Part of these products:
Intershop Commerce Management B2C
Intershop Commerce Management B2X

Customer Data Management

Manage Sensitive Data Responsibly

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Stimulate Buyers with Relevant and Personalized Communications

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Budget & Cost Center Management

More Freedom for Business Customers through Self-Service Management of Cost Centers and Budgets

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Order Templates

Make Ordering Easier for the Purchasing Departments of Your Business Customers

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Create Reliable Business Relationships with Fixed Framework Agreements

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Negotiate Prices with Individual Business Customers

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After Order Services

Impress Your Customers with Valuable Post-Purchase Services

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