Customer Data Management Manage Sensitive Data Responsibly
Maximum customer confidence thanks to full control over personal data
Greater customer satisfaction due to effective self-service management of personal preferences
Consistent data quality throughout the purchase process via centralized management of all customer data
To build trusting relationships with customers, it is essential that you store their data in a secure and transparent way. Most customers want to retain full control over all the information they provide.
The Intershop Commerce Suite includes extensive functionality for managing customer data. Authorization and authentication processes protect against unauthorized access to personal data, addresses, payment details, and e-mail preferences. In addition, each customer can access and edit their personal information across all available touchpoints.
- Differentiation between retail and business customers
- Authorization and authentication
- Address management
- Management of payment details
- E-mail notification settings
- Creation and management of wish lists