Campaign Management The Right Message at the Right Time for the Right Target Audience

More efficient use of campaign budgets through centralized orchestration of all marketing instruments

Reduced marketing workload thanks to easier management of campaign content

Tailored communication with diverse target groups through specific allocation of content and promotions

Challenge

By carefully orchestrating the individual elements in your marketing campaigns, you can maximize their impact and effectiveness. When information is customized and delivered at exactly the right time to exactly the right audience, it is much more likely to be received positively.

Solution

The campaign management tools in the Intershop Commerce Suite allow marketing professionals to bring together all the elements they need to create the perfect online marketing campaign. Content and promotions can be accurately scheduled to achieve maximum effect with the respective target audiences. Successful campaigns increase your visibility in the marketplace and provide the best possible platform for your creative ideas.

Characteristics

  • Campaign management
  • Definition of target groups
  • Allocation of promotions
  • Allocation of marketing content
  • Affiliate campaigns

Modules overview:

Area of application:

Experience Management

Part of these products:
Intershop Commerce Management B2C
Intershop Commerce Management B2X

Web Content Management

Exciting Content and a Consistent Brand Experience Across All Channels

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Media Asset Management

Create the Perfect Product Presentation with Diverse Media Assets

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Search & Navigation

Guide Your Customers to Products and Content

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Campaign Management

The Right Message at the Right Time for the Right Target Audience

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Promotion Engine

Boost Your Sales with Our Revolutionary Tool for Easy-to-Create Campaigns and Promotions

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Online Marketing

Attract New Customers through Better Visibility in Search Engines and Product Portals

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Content Validation

Publish High-Quality Content—Anytime, Anywhere

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