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DTSTART:16011028T030000
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BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20250514T083606Z
DESCRIPTION:Resilienz im B2X-Commerce – Wettbewerbsvorteile entlang der C
	ustomer Journey\nWann: 24.6.\, 10:30 – 11:30 Uhr\nWo: M4 in Raum 9\n \nM
	oderation: Tobias Giese\, Intershop\nGäste:\n \n*	E/D/E: Christian Grotow
	sky\, Geschäftsführer Digitale Services\n*	SOENNECKEN: Jasmin Kahl\, Pro
	duct Owner Shopsysteme\, Mitglieder IT-Lösungen\n*	RÖHM: Tanja Tschech\,
	 Digital Transformation Manager\, Bulk Monomers\n*	LAMINAT DEPOT: Sebastia
	n Böttcher\, Product Owner\n \nWas Sie mitnehmen\n \nResilienz trifft Rea
	lität: Lernen Sie\, wie führende Handelsunternehmen mit digitalen Strate
	gien Krisen trotzen und gleichzeitig Kundenerwartungen übertreffen – im
	 B2B\, B2C und B2B2C.\n \nLive-Einblicke aus der Praxis: Intershop-Kunden 
	wie E/D/E\, Soennecken\, Röhm und LaminatDepot zeigen\, wie skalierbare C
	ommerce-Plattformen echte Wettbewerbsvorteile schaffen.\n \nVom Suchen zum
	 Service: Entdecken Sie entlang der gesamten Customer Journey\, wie mehrwe
	rtgenerierende Funktionen und digitale Services – von intelligenter Prod
	uktsuche und Benutzerführung im Checkout bis zu Self-Service-Portalen –
	 Effizienz steigern und Kundenerlebnisse verbessern.\n \nInteraktiv & rele
	vant: Diskutieren Sie mit Expert:innen und Branchenkolleg:innen\, welche A
	nsätze wirklich funktionieren – von der Plattformstrategie bis zur KI-g
	estützten Personalisierung.\n \nIhr Take-away: Klar definierte Handlungse
	mpfehlungen und innovative Impulse\, wie Sie Ihre digitale Commerce-Strate
	gie resilient\, kundenzentriert und zukunftssicher aufstellen.\n \nDie Pl
	ätze für die Masterclass sind begrenzt – jetzt anmelden und Platz sich
	ern!\nZur Anmeldung <https://konferenz.k5.de/#tickets> \n \nNatürlich ste
	hen wir Ihnen auch außerhalb der Masterclass für persönliche Gespräche
	 zur Verfügung. Vereinbaren Sie einfach vorab einen Termin mit unserem Te
	am und lassen Sie uns gemeinsam Potenziale entdecken.\nJetzt Termin verein
	baren <mailto:events@intershop.de> \nWir freuen uns darauf\, Sie persönli
	ch auf der K5 zu treffen!\n \n
DTEND;TZID="W. Europe Standard Time":20250624T113000
DTSTAMP:20250514T083606Z
DTSTART;TZID="W. Europe Standard Time":20250624T103000
LAST-MODIFIED:20250514T083606Z
LOCATION:M4 in Raum 9\, ESTREL Berlin
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=de:Intershop @ K5: Masterclass
TRANSP:OPAQUE
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	ng=DE link="#467886" vlink="#96607D" style='tab-interval:35.4pt\;word-wrap
	:break-word'><div class=WordSection1><p class=MsoNormal><b><u><span style=
	'font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"
	'>Resilienz im B2X-Commerce &#8211\; Wettbewerbsvorteile entlang der Custo
	mer Journey<o:p></o:p></span></u></b></p><p class=MsoNormal><b><span style
	='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman
	"'>Wann: 24.6.\, 10:30 &#8211\; 11:30 Uhr</span></b><span style='font-fami
	ly:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'><br><b>W
	o: M4 in Raum 9<o:p></o:p></b></span></p><p class=MsoNormal><span style='f
	ont-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>
	<o:p>&nbsp\;</o:p></span></p><p class=MsoNormal><b><span style='font-famil
	y:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>Moderatio
	n:</span></b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font
	-family:"Times New Roman"'>&nbsp\;<b>Tobias Giese\, Intershop</b><o:p></o:
	p></span></p><p class=MsoNormal><b><span style='font-family:"Calibri"\,san
	s-serif\;mso-bidi-font-family:"Times New Roman"'>Gäste:<o:p></o:p></span>
	</b></p><p class=MsoNormal><span style='font-family:"Calibri"\,sans-serif\
	;mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp\;</o:p></span></p><ul 
	style='margin-top:0cm' type=disc><li class=MsoNormal style='mso-list:l0 le
	vel1 lfo1\;tab-stops:list 36.0pt'><b><span style='font-family:"Calibri"\,s
	ans-serif\;mso-bidi-font-family:"Times New Roman"'>E/D/E: Christian Grotow
	sky</span></b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-fon
	t-family:"Times New Roman"'>\, Geschäftsführer Digitale Services<o:p></o
	:p></span></li><li class=MsoNormal style='mso-list:l0 level1 lfo1\;tab-sto
	ps:list 36.0pt'><b><span style='font-family:"Calibri"\,sans-serif\;mso-bid
	i-font-family:"Times New Roman"'>SOENNECKEN: Jasmin Kahl</span></b><span s
	tyle='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New R
	oman"'>\, Product Owner Shopsysteme\, Mitglieder IT-Lösungen<o:p></o:p></
	span></li><li class=MsoNormal style='mso-list:l0 level1 lfo1\;tab-stops:li
	st 36.0pt'><b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-fon
	t-family:"Times New Roman"'>RÖHM: Tanja Tschech</span></b><span style='fo
	nt-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>\
	, Digital Transformation Manager\, Bulk Monomers<o:p></o:p></span></li><li
	 class=MsoNormal style='mso-list:l0 level1 lfo1\;tab-stops:list 36.0pt'><b
	><span lang=EN-US style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-
	family:"Times New Roman"\;mso-ansi-language:EN-US'>LAMINAT DEPOT: Sebastia
	n Böttcher</span></b><span lang=EN-US style='font-family:"Calibri"\,sans-
	serif\;mso-bidi-font-family:"Times New Roman"\;mso-ansi-language:EN-US'>\,
	 Product Owner<o:p></o:p></span></li></ul><p class=MsoNormal><b><span styl
	e='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roma
	n"'><o:p>&nbsp\;</o:p></span></b></p><p class=MsoNormal><b><u><span style=
	'font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"
	'>Was Sie mitnehmen<o:p></o:p></span></u></b></p><p class=MsoNormal><b><u>
	<span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Time
	s New Roman"'><o:p><span style='text-decoration:none'>&nbsp\;</span></o:p>
	</span></u></b></p><p class=MsoNormal><b><span style='font-family:"Calibri
	"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>Resilienz trifft Re
	alität:</span></b><span style='font-family:"Calibri"\,sans-serif\;mso-bid
	i-font-family:"Times New Roman"'>&nbsp\;Lernen Sie\, wie führende Handels
	unternehmen mit digitalen Strategien Krisen trotzen und gleichzeitig Kunde
	nerwartungen übertreffen &#8211\; im B2B\, B2C und B2B2C.<o:p></o:p></spa
	n></p><p class=MsoNormal><span style='font-family:"Calibri"\,sans-serif\;m
	so-bidi-font-family:"Times New Roman"'><o:p>&nbsp\;</o:p></span></p><p cla
	ss=MsoNormal><b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-f
	ont-family:"Times New Roman"'>Live-Einblicke aus der Praxis:&nbsp\;</span>
	</b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"
	Times New Roman"'>Intershop-Kunden wie E/D/E\, Soennecken\, Röhm und Lami
	natDepot zeigen\, wie skalierbare Commerce-Plattformen echte Wettbewerbsvo
	rteile schaffen.<o:p></o:p></span></p><p class=MsoNormal><span style='font
	-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'><o:
	p>&nbsp\;</o:p></span></p><p class=MsoNormal><b><span style='font-family:"
	Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>Vom Suchen z
	um Service:</span></b><span style='font-family:"Calibri"\,sans-serif\;mso-
	bidi-font-family:"Times New Roman"'>&nbsp\;Entdecken Sie entlang der gesam
	ten Customer Journey\, wie mehrwertgenerierende Funktionen und digitale Se
	rvices &#8211\; von intelligenter Produktsuche und Benutzerführung im Che
	ckout bis zu Self-Service-Portalen &#8211\; Effizienz steigern und Kundene
	rlebnisse verbessern.<o:p></o:p></span></p><p class=MsoNormal><span style=
	'font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"
	'><o:p>&nbsp\;</o:p></span></p><p class=MsoNormal><b><span style='font-fam
	ily:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'>Interak
	tiv &amp\; relevant:</span></b><span style='font-family:"Calibri"\,sans-se
	rif\;mso-bidi-font-family:"Times New Roman"'>&nbsp\;Diskutieren Sie mit Ex
	pert:innen und Branchenkolleg:innen\, welche Ansätze wirklich funktionier
	en &#8211\; von der Plattformstrategie bis zur KI-gestützten Personalisie
	rung.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Ca
	libri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp\;</
	o:p></span></p><p class=MsoNormal><b><span style='font-family:"Calibri"\,s
	ans-serif\;mso-bidi-font-family:"Times New Roman"'>Ihr Take-away:</span></
	b><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Ti
	mes New Roman"'>&nbsp\;Klar definierte Handlungsempfehlungen und innovativ
	e Impulse\, wie Sie Ihre digitale Commerce-Strategie resilient\, kundenzen
	triert und zukunftssicher aufstellen.<o:p></o:p></span></p><p class=MsoNor
	mal><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"
	Times New Roman"'><o:p>&nbsp\;</o:p></span></p><p class=MsoNormal><span st
	yle='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Ro
	man"'>Die Plätze für die Masterclass sind begrenzt &#8211\; jetzt anmeld
	en und Platz sichern!<o:p></o:p></span></p><p class=MsoNormal><span style=
	'font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Roman"
	'><a href="https://konferenz.k5.de/#tickets">Zur Anmeldung</a><o:p></o:p><
	/span></p><p class=MsoNormal><span style='font-family:"Calibri"\,sans-seri
	f\;mso-bidi-font-family:"Times New Roman"'><o:p>&nbsp\;</o:p></span></p><p
	 class=MsoNormal><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-
	font-family:"Times New Roman"'>Natürlich stehen wir Ihnen auch außerhalb
	 der Masterclass für persönliche Gespräche zur Verfügung. Vereinbaren 
	Sie einfach vorab einen Termin mit unserem Team und lassen Sie uns gemeins
	am Potenziale entdecken.<o:p></o:p></span></p><p class=MsoNormal><span sty
	le='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family:"Times New Rom
	an"'><a href="mailto:events@intershop.de">Jetzt Termin vereinbaren</a><o:p
	></o:p></span></p><p class=MsoNormal><span style='font-family:"Calibri"\,s
	ans-serif\;mso-bidi-font-family:"Times New Roman"'>Wir freuen uns darauf\,
	 Sie persönlich auf der K5 zu treffen!<o:p></o:p></span></p><p class=MsoN
	ormal><span style='font-family:"Calibri"\,sans-serif\;mso-bidi-font-family
	:"Times New Roman"'><o:p>&nbsp\;</o:p></span></p></div></body></html>
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