Webinar: Content Drives the NEW B2B Commerce Purchase Cycle

2017-11-29 – 2017-11-30Online

B2B Digital Buying Revolution Webinar Featuring Forrester Analyst Bruce Eppinger

B2B vendors are transforming the role of the direct sales and investing in new online buying portals. The B2C digital experience has raised buyer expectations to ever higher levels so competing with content is now just as important as the products themselves. This webinar will review how:

  • Content organization, relevance and presentation can be the differentiator that influences purchases
  • B2B evolution is happening in the context of a product content arms race
  • Companies must respond to buyer demand for rich, informative and engaging content
  • Traditional methods of product content enrichment, governance and distribution are at a critical breakpoint
  • Cloud sub-second response times and high security can deliver those experiences effectively


Webinar Date

November 29, 2017
11 a.m. EST

Available On-Demand

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Intershop Event Management

Isabell Zeitz

Marketing Manager DACH

Phone: +49 3641 50-1133

Intershop Event Management

Harold van der Horst

Marketing Director EMEA-West

Phone: +31 (6) 33 31 03 53