Integrating ERP & eBusiness for the New B2B Buyer
2013-04-30Featuring a special guest speaker from Forrester Research
In this 30-minute webinar (followed by a Q&A), Forrester Research VP Principal Analyst George Lawrie will explore why ERP is not conducive to a customer-like experience and how companies can decouple e-commerce and ERP for a competitive edge.
In today’s competitive and fast-paced world, B2B companies must create shopping experiences that will deliver the same efficiency and positive experience as B2C. This consumerization of B2B is shedding light on the rigid and inflexible architectures of legacy e-commerce platforms – and forcing many companies to search for a new solution.
Join us for a webinar on modernizing ERP for B2B on Tuesday, April 30, 2013, at 10 a.m. Pacific (1 p.m. Eastern).
George Lawrie, VP, Principal Analyst, Forrester Inc.
|Date:||Tuesday, April 30, 2013|
|Time:||10 a.m. Pacific (1 p.m. Eastern)|