Building shopping experiences in a B2B environment!


This 30-minute webinar (followed by a Q&A) will question the importance of a shopping experience within B2B E-Commerce initiatives. Are today’s shops built for purpose? Why should companies change what they are doing and create a great shopping experience?!

In today’s competitive and fast-paced world, companies engaging in B2B eCommerce must create shopping experiences that deliver the same positive proposition and experience as B2C. This consumerisation of B2B, as it is known, is shedding light on the rigid and inflexible architectures of legacy e-commerce platforms – and forcing many companies to search for a new solution. It is no longer enough to simply put a product catalogue online and facilitate a transaction with it. Business customers are now looking for a richer experience, they expect more and better content, personalisation, dynamic on-site searching, user reviews, social integration, video, and mobile apps.

Join us for a webinar on Wednesday June 19, 2013, at 4 p.m. (GMT). See how to create an empowering customised B2C like experience for B2B customers with Intershop 7.

Speaker: Shane McGuire, Intershop Communications AG
Date: Wednesday the 19th June
Time: 4 - 5 p.m. GMT


Shane McGuire

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Intershop Event Management

Isabell Zeitz

Marketing Manager DACH

Phone: +49 3641 50-1133

Intershop Event Management

Harold van der Horst

Marketing Director EMEA-West

Phone: +31 (6) 33 31 03 53