Case study

À la Carte—B2B Commerce

Martin & Servera

The B2B market is changing, as is the look and feel of B2B web shops, which now offer a user experience more like a B2C shop. B2B customers however, are highly qualified and have specific questions and needs. A lot of B2B businesses struggle with the increasing demands on offered services and the increasing importance of e-commerce.

Martin & Servera has brought these conflicting requirements together in their new B2B shop by solving this issue in an innovative way.

About Martin & Servera
Martin & Servera is a Swedish, family-owned group of companies. The companies in the Group deliver beverages, fresh produce, foodstuffs, equipment and services to restaurants, cafés, bars and canteens across Sweden every day.