Managing, Maintaining, and Sharing Product Information to Power Omni-Channel Commerce
Intershop Product Information Management
Omni-channel commerce is now an established part of modern retailing. Customers come into contact with companies’ products and service offerings via different touchpoints, like online and mobile stores, brick-and-mortar outlets, point-of-sale terminals, call centers, social commerce, television, traditional product catalogs, and advertising material. Conventional guided selling via a shop assistant in retail stores has to be compensated for in omni-channel commerce by meaningful and appealing product descriptions, videos, and images, so that the customer is inspired to buy the right product.
Intershop’s Product Information Management (PIM) module enables merchants who wish to engage in omni-channel commerce to centrally manage the product and catalog data needed for different segments, regions, and commerce touchpoints.