Heading for the Next Frontier: The Digitalization of B2B

Intershop E-Commerce Report 2015

In June 2015, Intershop commissioned independent research consultancy Vanson Bourne to survey 400 B2B decision makers with responsibility for e-commerce in the UK, US, France, Germany, the Nordics, and Benelux.

The research was focused on exploring the following key areas:

  • What is the state of the digital B2B commerce?

  • What benefits are being generated as a result of implementing a digital B2B channel?

  • What challenges are organizations encountering in the process?

  • How far has the digitalization of the value chain proceeded?

  • What’s next when it comes to evolving the digital B2B commerce model?


The message from the survey respondents is clear:
There’s a pressing need for better and more integration. Because more collaboration means seamless, fluid communications and faster response to changing customer demands.