The Beat Goes On: The MUSIC STORE Online Shop is Now Running on Intershop 7.4

  • Leading  music retailer invests in future-proof shop solution for efficient navigation of international online sales
  • Intershop partner dotsource implements attractive, easy-to-manage, modern shopping environment

Jena, Cologne, Germany, 21 January 2016 MUSIC STORE continues to rely on Intershop’s innovative omni-channel commerce solutions. By upgrading to Intershop 7.4 the world‘s fifth largest musical instrument and accessories retailer has secured the future of its steadily growing business in Germany and Europe.

Michael Sauer, CEO of MUSIC STORE, explains why the company has decided to upgrade its Intershop services: “The Intershop omni-channel commerce solution has been fundamental to MUSIC STORE’s international growth since 2006. Our international shops bring in a large portion of our total revenue. We therefore had extremely high expectations for the new shop. Many of our requirements would have needed extensive programming with other providers. We know that the Intershop solution’s strength in internationalization can help us keep costs at a minimum. We especially appreciate the shop solution’s high dependability – we are able to easily manage even the busiest times of year, such as Christmas.”

Intershop’s long-time partner dotSource GmbH realized the ambitious migration project with a particular focus on the efficient navigation of international online sales, the implementation of effective marketing and coupon programs, and an attractive product portfolio.

Christian Grötsch, founder and managing director of dotSource GmbH: „After the relaunch, MUSIC STORE sets new standards for its sector when it comes to usability and user experience. Responsive design, the high performance of the online shop on all channels together with the technically smart interlinkage of online and offline sales puts MUSIC STORE in optimal position for leveraging the potential of digitization.“

Axel Köhler, head of operations at Intershop Communications AG, is also satisfied with the implementation of the project: “MUSIC STORE is a long-time customer, so we are even more pleased that they have decided to continue using Intershop. This example shows that Intershop solutions are an attractive option for the ambitious mid-tier, thanks to their flexibility, scalability, and performance.”

  • Further information on the topic can be found in the success story „The Beat Goes On: The MUSIC STORE Online Shop is Now Running on Intershop 7.4” which is available for download at Intershop’s Media Center.


MUSIC STORE professional GmbH is a Cologne-based music retailer that is steeped in tradition. The company has more than 300 employees and brings in an annual revenue of around 110 million euros. In addition to its store in Cologne, the online musical instruments and accessories store is one of the major pillars of the business. MUSIC STORE is the fifth largest music retailer in the world and runs the largest store in Europe.

About dotSource:
dotSource, that’s more than 120 digital natives working together on one vision: enabling companies to take the way towards the digital future of marketing and sales. We at dotSource have been supporting companies from Germany, Austria, and Switzerland in their digital transformation and the internet presentation of their brands for over ten years. From strategy consulting through to the development and implementation of innovative digital commerce concepts right up to continuing company support after the go-live – according to the vision »Digital Success right from the Start« we offer our customers a comprehensive range of services and holistic expertise across all aspects of the digitalization of marketing and sales. Companies with large, sometimes multinational online projects, such as Swarovski, Cornelsen, hagebau, Würth, and Music Store, rely on our services.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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