Taking the online shop and marketplace into the future: Gebrüder Limmert AG puts its faith in Intershop with its B2B online growth campaign

  • Electrical engineering wholesaler impressed by Intershop platform’s flexibility and omni-channel handling
  • Family-owned company opts for revenue-based solution for its growth strategy
  • Rollout planned for Austria, Germany and Switzerland

 Jena, Salzburg, 7/18/2017 – The long-standing family-owned enterprise Gebrüder Limmert AG is securing the future of its online shop with the powerful Intershop 7.8 platform. A revenue-based licensing agreement was signed this spring. Boasting more than 30,000 items in stock in a storage space of more than 12,700m2, it is one of the most successful wholesalers in Austria’s B2B electrical engineering sector.

 Since it was established in 1924, Gebrüder Limmert AG’s constant growth has stemmed from the personalized and expert advice it gives its customers. Today, the company has around 160 employees who generate more than 60 million euros in revenue. The company, considered a one-stop shop for electrical engineering, makes its huge product range, customer training, and personalized customer care the main priorities.

 To put its philosophy, “Limmert means performance”, into practice, the company chose the latest version of Intershop Commerce Suite as the basis for implementing a B2B commerce platform. It is expected to go live in German-speaking countries in the fall of 2017.

 “We want to secure the company’s success over the long term,” explains Managing Director Harald Ebner. “The goal of using a marketplace based on Intershop to expand the digital division is to meet the increasingly tough requirements in a multi-channel market and to give the customers one of the world’s most cutting-edge e-commerce solutions. What’s more, it is important that we partner with a strong provider so we can set standards of innovation for the future, too.”

 Axel Köhler, CEO of Intershop Communications AG, adds: “We are proud to support the growth of this renowned company with our solution. Small to medium-sized wholesalers need reliable technologies for their digital transformation. The collaboration between Intershop and Gebrüder Limmert AG is the way of the future for the entire industry.”

 Intershop won out over leading e-commerce providers with its highly adaptable platform and impressive performance in multi-channel handling. 4friendsonly AG will be in charge of hosting and project implementation.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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