SPINNER GmbH Launches Online Shop with Intershop Solution

  • new online channel as crystallization point for digitization project
  • new distribution channel complements existing sales channels
  • Fast roll-out through out-of-the-box functionalities of the commerce solution

Jena, September 4, 2018 - The SPINNER Group rises to the challenges of digitization in medium-sized businesses and, as part of its sales strategy, is now opening an online shop. It follows the new online catalog and starts with the German market.

For the SPINNER Group, the focus is on individual and optimal customer service: In addition to the technical specialists from sales and product management and the personal account manager, customers are provided with a digital information and sales channel.

This enables customers to access the SPINNER Group's portfolio at any time and from anywhere and to obtain comprehensive information about the product attributes. Registered customers can view prices and delivery times transparently and order directly. Thanks to the flexible logistics of the SPINNER Group, the customer receives his delivery even faster and more efficiently, also individually according to the desired delivery date and place.

"We want to offer our customers the service, the user-friendliness and the positive shopping experience that they are already familiar with from private use of online shops, smartphones and other services and that they expect in the business-related ordering process - without abandoning the requirements of the B2B world," says Ms. König, Managing Director of SPINNER GmbH, summarizing one of the goals of the project. Even after more than 70 years of company history, the SPINNER Group is thus yet strengthening its competitive and innovative powers.

The basis for this is a transaction-based Intershop solution. It was chosen because of its extensive out-of-the-box functionality to ensure a rapid market launch for the additional sales channel. Scalability and flexibility of the solution were also crucial for the decision.

In the course of the project implementation, further digitization steps were taken at the same time. Matthias Riedinger, Project Manager Digitization at SPINNER comments: "The e-commerce project was a crystallization point and an important component in the digitization of partially still analog processes. It is the linking of central systems and databases as well as the automation of processes. Now the organization can act faster and leaner." In view of this, further stages of expansion are only realistic.

Markus Klahn, COO at Intershop, is pleased about the customer's success: "SPINNER is a good example of how SMEs can derive tangible benefits from digitization initiatives, much more than just from a sales perspective. We are proud to be able to support them beyond our technology." SPINNER will pass on its experience at the inpulse customer and partner event in September. Intershop's implementation partner diva-e, who was responsible for the SPINNER project, will also be able to explain the challenges and potential of digitization initiatives to interested visitors in Berlin using this and other examples.


About the SPINNER Group

The SPINNER Group develops and manufactures pioneering RF (radio frequency) components, setting standards in performance and service life. With headquarters in Munich and production facilities in Germany, Hungary and China, the SPINNER Group today has more than 1,100 employees worldwide. Subsidiaries and agencies are present in over 40 countries and offer SPINNER customers international support. The success story of these innovations begins in 1946 - and many products currently in use are based on inventions and patents from SPINNER.

Leading industrial companies rely on SPINNER's first-class engineering skills to reduce their maintenance and operating costs with outstanding series products and individual solutions.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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