Frankfurt am Main, April 7, 2010 – SoQuero GmbH, a subsidiary of Intershop Communications AG, is extending its feed technology. Although price search engines have long been an established part of online marketing strategy, they present sellers with a major challenge: how can the data, particularly the price information displayed, be kept up-to-date? The SoQuero feed technology provides valuable support here with regard to the distribution and optimization of products and the resulting revenues.
Hot on the heels of the recent BGH decision, SoQuero GmbH is adding price watch functionality to its feed engine, enabling online retailers to identify and correct price inaccuracies immediately. If required, SoQuero can provide troubleshooting support and deactivate products displaying incorrect information. In addition, the built-in product content management system allows product information to be modified regardless of the product’s status in the actual store. Sellers can thus act ahead of planned product changes and inform price search engines in advance. Kai Wolfram, CEO of SoQuero GmbH states: „Using the SoQuero technology our customers get a head start in comparison to users of other feed engines and minimize the risk of receiving an cease and desist letter.”
The SoQuero GmbH (founded in 2004) is one of the leading providers of innovative and comprehensive online marketing solutions. The Frankfurt-based agency offers consulting services, campaign management and powerful software solutions for the acquisition of new customers via the Internet. On behalf of its clients, SoQuero adopts measures like search engine optimization (SEO) and advertising (SEA), product data marketing as well as online cooperation and affiliate program controlling. The clients of SoQuero include among others: Best Western Hotels, Royal Caribbean, Frankfurter Allgemeine Zeitung, Hawesko, Merck Chemie, Mettler Toledo and myby. The SoQuero GmbH is a subsidiary of the Intershop Communications AG. For further information, refer to www.soquero.de.