Search Engine Optimization Crucial for E-Commerce Reach

  • Search engine results help shape online shopping decisions
  • Online stores with Enfinity Suite are search engine-optimized as standard
  • International studies confirm Intershop’s strong SEO credentials

Jena, Germany, January 25, 2011 – Online shoppers make use of search engine results throughout the purchase process and mostly prefer the results of organic searches to paid-for ads. Those are the findings of a recent study by market research institute Fittkau und Maaß entitled “WWW User Analysis W3B,” thereby highlighting the importance of high search engine rankings for online stores and their product ranges.

Automatic SEO for online stores

Intershop’s Enfinity Suite e-commerce solution already reflects this insight by being search engine-optimized as standard. The store front does not contain any tables as design elements and, being based on standardized XHTML and CSS2, conforms to the relevant SEO and W3C standards. The system also creates meta tags automatically or manually for every product. It optimizes Web addresses (URLs) and rewrites them as “speaking” addresses.

Submission to product search engines

Online shoppers often use specialist product search engines alongside the big search engines, such as Google. Via the feed engine, online sellers can ensure that products only appear where it makes business sense, based on categories or individual products. A choice of over 40 product search engines allows carefully targeted placement, while integrated reporting tools enable store managers to monitor optimization potential in real time.

The strengths of Enfinity Suite in terms of search engine optimization have been repeatedly confirmed by international studies, including the latest review of e-commerce systems by industry analysts Forrester, and by Scandinavia’s biggest SEO agency, jajja, in 2009.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication