Sanoma Magazines Finland Selects Intershop

  • Finland’s leading magazine publisher uses Intershop for consistency and efficiency across its comic and book club webshops
  • Cost-effective solution enables new webshops to be launched in response to market demands
  • Intershop supports the Publisher’s magazine subscription shop and customer service site

Helsinki, Finland, 23 October 2013 – Finland’s leading magazine publisher, Sanoma Magazines Finland, has rolled out Intershop across all its magazines, comic and book club webshops to provide synergies and campaign efficiencies for the business. The integration is being conducted by Intershop partner, Fenego, a specialised e-commerce integrator from Belgium. 

Minsu Rauramo, E-Commerce Manager, Sanoma Magazines Finland said, “We have a number of different branded book clubs and magazine webshops for related merchandise that required an e-commerce platform to support managing memberships and purchasing products online. We also needed a platform that would enable our team to easily launch campaigns and new sites.”

“Our challenge was to migrate all of our comic and book club webshops to one e-commerce platform that would allow us consistent functionality with the ability to brand each site differently. This would result in an improved customer experience as well as providing cross selling opportunities for our business.”

To solve its e-commerce challenges, Sanoma Magazines Finland turned to Intershop to provide one e-commerce platform across all of its webshops to support shopping, purchasing and membership services. Intershop enables a consistent approach for the e-commerce team to deploy webshops, brand each as required, but in a consistent format, and run dynamic campaigns and promotions for new and additional revenue opportunities.

Rauramo continued, “A lot of great ideas were not possible because the upfront costs for rolling out new webshops were too expensive. Intershop solved this problem for us. Intershop was selected as it allows us to be quick and efficient as well as providing a cost-effective solution when launching new sites. We are now able to roll out new sites quickly to meet customer demand delivering new sources of income for the business.”

Jochen Moll, CEO at Intershop said, “This is a perfect example of how Intershop can help retailers from various specialities streamline operations for a more consistent and effective approach. This not only enables the team to work more effectively across the business when updating the sites, but it also ensures agility in meeting customer needs and demands.”

Intershop has been rolled out already across many of the Publisher’s club sites;,,,,,,,,, and a brand extension shop for the Finnish Donald Duck magazine, Sanoma Magazines Finland continues to roll out Intershop across the business. The platform also now supports print and digital magazine subscription sales.

A detailed case study with further information about the project is available for download in Intershop’s Media Center.

About Sanoma Magazines Finland

Sanoma Magazines is a robustly developing multi-channel media house. Our passion is the development of unique content, attractive brands and service-minded media solutions. Our product selection, composed of more than 40 brands, covers themes ranging from lifestyle to cutting-edge technology and offers experiences, knowledge and entertainment for millions. Sanoma Magazines is the largest magazine publisher in Finland and a leading producer of publications for children and youth. Sanoma Magazines is part of Sanoma. Sanoma is a European forerunner in consumer media and learning.

About Fenego

As Pan-European Intershop implementation partner, Fenego offers and implements high-end B2C and B2B e-commerce solutions on base of the Intershop 7 suite and its predecessors. As such, Fenego successfully supports customers in Belgium, The Netherlands, Luxembourg, the Nordic countries, Germany and France. At Fenego, we team up with our customers to develop and promote their online business strategy, on local as well as foreign markets.

Fenego has a proven track record in Fashion, Retail, Publishing Industry, and Consumer Electronics. Customers in various other industries also can build on our broad omni-channel expertise as well. Our IT-minded approach and deep expertise of the e-commerce market put us in the ideal position to help our customers in optimizing the online experience for their customers.

Within our group of e-commerce companies, we employ around 300 Java and e-Commerce experts across 3 countries. We are proud to support over 25 satisfied e-commerce customers within our group. Headquartered in Hasselt, in the center of the three nation triangle between Germany, The Netherlands and Belgium, we benefit from a very open-minded, multilingual and multicultural workforce – Excellence in Execution, Customer Commitment, and Innovation are the foundation pillars of our corporate DNA.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication