Sales of Alfa Romeo Merchandizing via Enfinity

  • Intershop software basis for Alfa Romeo´s new merchandizing shop
  • Full-Service Offering of Intershop provides framework for e-commerce
  • Customer Win result of successful partnership with Italian partner Display

Jena, Germany, May 17, 2010 – The new merchandizing shop of the renowned car brand Alfa Romeo has gone online based on Intershop software. It caters to customers in 27 European countries. This customer win marks another success for Intershop´s Full-Service E-Commerce offering. In this e-commerce-initiative all technical aspects, such as hardware, software, and maintenance of the web shop are taken care of by Intershop. Basis for the shop is the Intershop software Enfinity proving once more its strong internationalization capabilities. The joint customer win results from a dynamic partner network supported by Intershop. Within this project Italian partner Display signs responsible for all sales and online marketing services. This also includes orchestrating the online product range, product selection, ensuring appropriate production scheduling and merchandizing planning.

On the logistic side, the fulfillment provider for the online shop is Loxxess. It assumes full responsibility for fulfillment, starting with disposition, and proceeding through order management, credit worthiness of consumers, integration of its own call and customer service centre, and service functions, and on to processing of returns with procedures for credit vouchers.

This shop offers end-customers an authentic shopping experience in Alfa Romeo look and feel while providing the Fiat Group with an efficient way to support its brand and image.

On May 18, this e-commerce initiative will be presented at the Netcomm E-Commerce Forum 2010 in Milan.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication