Russia’s Biggest Mail-Order Bookseller Chooses Intershop

  • Leading Russian mail-order retailer switches to Intershop
  • E-commerce is the central pillar of Mir Knigi’s multi-channel marketing strategy
  • Enfinity Suite supports growth and international expansion

Jena, Germany, September 20, 2011 – Mail-order bookseller Mir Knigi has turned to Intershop as it aims to achieve further growth in the burgeoning Russian e-commerce market. With four million active customers, the company is Russia’s leading mail-order business. Mir Knigi added Web selling to its catalog and brick-and-mortar operations in 2006. The online store now offers 27,000 items, including books, CDs, DVDs, computer games, and software. To boost its position in the e-commerce market, Mir Knigi has migrated its store to Intershop’s Enfinity Suite 6.4 software ( Project teams from Russia, Bulgaria, and Germany adapted the platform to Mir Knigi’s requirements in just a few months.

Multi-channel platform supports e-commerce growth

One of the company’s key requirements was the ability to add extra channels for its “world of books” (thus the English translation of “Mir Knigi”). A new store for exclusive books is set to be added shortly and roll-out in the Ukraine is also on the agenda. Mir Knigi sees growth opportunities both within Russia and beyond. Olga Dremova at Mir Knigi: “Intershop’s experience of multi-channel operations was a major point in its favor, given our need for a stable, extensible platform that can easily support new channels and regions.”

As well as benefiting from Enfinity Suite’s out-of-the-box functionality, Mir Knigi implemented specific marketing campaigns and integrated the Russian search engine Yandex. Multiple payment methods were also incorporated. This is unusual for online stores in Russia, where most goods are paid for in cash on delivery to the home address. However, Mir Knigi is going one step further by offering electronic payment options. The online seller is also responding to changes in consumer behavior by making books, music, and videos available in digital form.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication