Rollout in Switzerland: Rösch launches additional online channel on Intershop software

  • Rösch responds to growing demand for its feel good fashion in Switzerland
  • Intershop is platform supplier and handles all aspects of online retailing, including fulfillment
  • Continuous growth confirms e-commerce strategy

Jena, Germany, December 18, 2012 – Supported by Intershop Communications AG, a leading provider of innovative e-commerce software and services, Gerhard Rösch GmbH has launched a second online channel for its exclusive feel good fashion right in time for the important pre-Christmas business. At Swiss customers can now browse in an extensive range of high quality designer fashion from Rösch CreativeCulture, Blanche Fleur and Féraud and have their favorite pieces delivered conveniently to their homes. With the rollout the Tübingen-based company responds to the growing demand for its night-, home-, lounge- swim- and beachwear on the Swiss market and continues its ambitious growth strategy.

Technological basis for the online boutique is Intershop’s software as a service solution. The e-commerce pioneer already set up the German web shop and at the beginning of the cooperation in 2009, including all handling of all aspects of online retailing and fulfillment. The service covers all processes associated with the web-based end customer business – ranging from product data marketing, design and operation of the online shops to fulfillment, customer service and credit management.

Melanie Giebler, E-Commerce Manager at Gerhard Rösch GmbH: “Since our online sales have increased by an average of 70 percent year-on-year, e-commerce has shown great growth potential for our company. Therefore, the launch of another online shop in Switzerland is a logical consequence in order to convince new customers abroad of our premium and luxury brands. As in the previous years, we have an experienced partner in Intershop, who will continue to actively support us in implementing our e-commerce strategy.”


About Rösch

Gerhard Rösch GmbH was established in Tübingen in 1949 and is now managed by the third generation as a family business. Together with its subsidiaries RÖSCH CreativeCulture and rökona Textilwerk GmbH, Rösch has played a major role in developing, producing, and marketing the latest technical and fashion textiles over the last 60 years. Gerhard Rösch GmbH has received multiple awards from national and regional government for its family-friendly policies.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication