Recovering Lost Customers

  • Online sellers can leverage abandoned orders
  • Increase customer service and loyalty via coupons
  • Automated customer win-back thanks to new Enfinity Suite feature

Jena, Germany, June 9, 2011 – For many online retailers, the ratio of visitors to paying customers is disappointingly low. Although a visitor may have found the right product and placed it in the shopping cart, the likelihood of the order being abandoned is high. Do I really need that new keyboard? Should I compare the soccer goal I’ve found online with what’s available at my local sports equipment store?

The reasons for abandoning the shopping basket in a web store are many and varied, ranging from the payment method offered to long loading times, technical problems, or simply a spontaneous change of mind. However, there is a way of encouraging customers to proceed with their purchase in such cases. Intershop’s Enfinity Suite now enables Online Shop Managers to send registered users who have abandoned their purchase an e-mail via the e-commerce platform. A coupon included in the e-mail ensures that customers feel valued and motivated to complete their online order. Online Shop Managers can leverage this option to boost service orientation and customer loyalty and thus stand out from the competition.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication