Processes Crucial to Success or Failure of Online Stores

  • Smooth handling of e-commerce processes even during peak demand periods
  • Intershop study: investment in content management and integration
  • Online Shop Managers need technical support for process management 

Jena, Germany, July 14, 2011 – Already thinking about Christmas in the middle of summer? For Online Shop Managers, that’s a must, given the importance of the end-of-year holiday period for sales. They must be able to handle sharp rises in visitor numbers and orders while ensuring that all processes run smoothly. This includes consistently updating product data across all channels, integrating backend systems, offering multiple payment methods, and integrating suppliers and logistics partners. Delivering a product even one day late in the run-up to Christmas is simply not an option for e-tailers, who must also cater to the demands of customers post-December 25th by offering convenient return options for unwanted gifts.

Investment in content management and integration
Online retailers are aware of the importance of integrated, flexible processes according to a SimProgno study conducted jointly in June 2011 by Intershop Communications AG, the Institute of Applied Informatics e.V., and the University of Jena. Almost 40 percent of the e-commerce managers questioned intend to invest in Web content management tools, while 25 percent plan to invest in product data management tools. Current deployment levels are just over 20 percent for each of these categories. 40 percent of the Online Shop Managers surveyed already offer multiple payment options on their e-commerce platform to boost their chances of making a sale, with a further 23.6 percent planning to invest in this area. Just under a third intend to integrate additional backend systems.

Store software needed for easy-to-manage processes
While Online Shop Managers find it hard to assess the ROI of many e-commerce activities, they are much more certain about the cost-to-benefit ratio of investing in core processes. Rising customer expectations and advances in technology often lead to process changes and an increasing array of applications, all of which must be carefully aligned. Ronni Swialkowski, Online Shop Manager at Intershop: “Inefficiencies quickly impact a company’s bottom line, which is why it’s so important for Online Shop Managers to deploy a solution like Enfinity Suite, with its flexible process mapping and ease of integration for enhancements.”

Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication