Online Rösch Boutique Goes Live – Powered by Intershop

Rösch's new online sales channel for fashion products at

  • Family-run Rösch GmbH opens up new online sales channel for fashion products
  • Customer advice on the Web boosts appeal
  • Full-service offering from Intershop provides fast access to e-commerce

Jena, Germany, November 11, 2009 – The new webstore set up by Gerhard Rösch GmbH has been welcoming online shoppers to its world of fashion since October 19, 2009. Implemented by Intershop, the online boutique represents a new sales channel for the Tübingen-based business. With this new venture, Rösch is primarily targeting its high-quality product lines at a young, sophisticated demographic.

Additional services, such as product information and advice on the correct fit, including size tables, make the online shopping experience as convenient as possible. At the same time, customers are offered other products that match the selected items, making it easy to put together a complete outfit. "Our in-store experience shows that our customers like to buy complete sets, for example a bikini with matching pareo and beach frock," comments Evita Rösch, Head of Corporate Communication.

Gerhard Rösch GmbH chose Intershop Communications AG as implementation partner. Andrea Hassener, Head of E-Commerce at Rösch explains: "We leverage Intershop’s e-commerce expertise in order to avoid expensive experiments and frustrated customers. As a mid-sized company, we also attach great importance to future-proof investment." Rösch GmbH is using the standard product for full-service e-commerce. Within a few weeks, one-stop provider Intershop had adapted the system to meet client requirements, coordinated the processes from marketing through payment to customer service, and integrated a logistics function. This enabled the Tübingen-based company to get started with online commerce quickly, with low up-front investment and no hidden costs.

Fashionable nightwear, homewear, daywear, loungewear, swimwear, and beachwear products from RÖSCH CreativeCulture, Blanche Fleur, Féraud, and Daniel Hechter are now available at Matching accessories round out the range. All new customers will receive a 10% discount on their first purchase up to December 27, 2009.

About Rösch
Gerhard Rösch GmbH was established in Tübingen in 1949 and is now managed by the third generation as a family business. Together with its subsidiaries RÖSCH CreativeCulture and rökona Textilwerk GmbH, Rösch has played a major role in developing, producing, and marketing the latest technical and fashion textiles over the last 60 years. Gerhard Rösch GmbH has received multiple awards from national and regional government for its family-friendly policies.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication