Online Marketing Agency SoQuero on Growth Path

  • Headcount increased to 31 employees in first quarter of 2010
  • Strong new customer development
  • SEO and product data marketing services in demand

Frankfurt am Main, April, 2010 – SoQuero GmbH, a subsidiary of Intershop Communications AG, has gotten off to a promising start in 2010. Following personnel restructuring, director of online marketing solutions Kai Wolfram became CEO at the beginning of the year and is driving forward development of the online marketing agency from its Frankfurt base.

The team was strengthened across all product segments, with experienced staff recruited to work in search engine advertising (SEA) and SEO consulting (search engine optimization). A total of nine new employees joined the agency.

Numerous customer contract extensions are testament to the company’s stability, while SoQuero also acquired 15 new customers. SEO consulting and product data marketing services were in particularly high demand. The SoQuero Feed Engine is now used by over 30 stores, including Music Store and myby, for dynamic distribution of their product data to up to 40 price portals. The number of stores is expected to exceed 60 by the end of the year.
Kai Wolfram: “With our current growth path and development pipeline of innovative tools, SoQuero is well on the way to becoming one of the leading online marketing agencies in Germany and Europe.”

About SoQuero
The SoQuero GmbH (founded in 2004) is one of the leading providers of innovative and comprehensive online marketing solutions. The Frankfurt-based agency offers consulting services, campaign management and powerful software solutions for the acquisition of new customers via the Internet. On behalf of its clients, SoQuero adopts measures like search engine optimization (SEO) and advertising (SEA), product data marketing as well as online cooperation and affiliate program controlling. The clients of SoQuero include among others: Best Western Hotels, Royal Caribbean, Frankfurter Allgemeine Zeitung, Hawesko, Merck Chemie, Mettler Toledo and myby. The SoQuero GmbH is a subsidiary of the Intershop Communications AG.

Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication