New online channel for watchmaker Binda Group is based on Intershop solution

  • Binda Group selects Intershop´s transaction based license model to manage international multi-brand platform
  • Rollout has begun in Italy with the Breil watch brand

Jena, Germany, December 10, 2013 – The watchmaking company Binda Group is venturing into multi-channel commerce by setting up an additional online sales channel, powered by Intershop, the leading independent provider of omni-channel commerce solutions.

After a detailed evaluation of several vendors offering transaction based revenue models, Binda Group selected Intershop; a flexible, scalable solution that allows Binda Group to manage multiple brands and local sites centrally while keeping its financial risks low. It also enables easy configuration and integration with existing systems. This means less administrative hassle and faster, more consistent global rollouts. Responsive design was also a crucial specification to make the shop seamlessly accessible both from desktop and mobile devices.

The Italian company was founded nearly 100 years ago, has 1,450 employees worldwide. It owns the brands Breil, Hip Hop, Freestyle, Vetta and Chronotech, which are distributed in 20,000 shops around the world, along with seven other licensed brands. Binda Group has started the rollout of its own shopping platform on the web with the brand Breil in Italy just in time for the Valentine’s Day peak. Other brands and countries will follow throughout 2014.

Previously, Binda sold its products through authorized dealers in Italy and worldwide via its own branches, production units and distributors. The new multi-channel strategy allows Binda to get closer to its customers.


About the Binda Group

Binda Group is a watchmaking Company since 1906 ( After the acquisition of US Geneva Watch Group in 2008, Binda Group owns Breil, Hip Hop, Freestyle and Vetta and has a licensing agreement for Love Moschino, BCBG MaxAzria, Kenneth Cole New York, Speedo, Ted Baker London, Tommy Bahama, Tommy Bahama Relax. In Italy it distributes the brands Seiko and Lorus.


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication