NAVTEQ Enhances Global E-Commerce Channels with Latest Version of Intershop Software

NAVTEQ is now live on Enfinity Suite 6.2 at

  • Longtime Intershop customer upgrades to Enfinity Suite 6.2, leveraging robust native features and functionality

San Francisco, CA – July 24, 2008 – Intershop Communications, a leading provider of e-commerce solutions for large and medium global enterprises, today announces that NAVTEQ, a world leader in premium-quality digital map data, is now live on Enfinity Suite 6.2 at

NAVTEQ originally chose Intershop's Enfinity Suite 6 to manage online sales across multiple brands and countries. Intershop provides NAVTEQ with centralized management and operation of multiple client-branded online sales channels. Intershop’s latest Enfinity release allows NAVTEQ to leverage a rich native feature set including:

  • Storefront Editing System - Allowing Store Ops to create, manage, and link to Promotion Landing Pages from the Storefront through the back office without the aid of an engineer
  • Web Services Tools – Providing rapid development of cost-effective, full-fledged service oriented architecture (SOA) business solutions for product registration and activation
  • SEO/SEM – Built-in rule-based URL rewriting engine of Enfinity Suite 6 for creating search friendly Web addresses
  • Customer Engagement and Loyalty – Coupon management tools for creating and driving reusable online marketing promotions
  • Localization – Advanced internationalization capabilities to deploy in any country, language or currency

With new channels easily configured and rolled out via Enfinity Suite 6, NAVTEQ already has more than 20 live e-commerce channels which share similar functionality but are uniquely branded. Simple changes can be made to each site’s look and feel on the template level to maintain brand recognition and awareness. Enfinity’s Staging Environment allows for an approval workflow process prior to product data changes and new channel creation. Business Managers can approve and reject changes with a single click before the data is published, eliminating unnecessary downtime. 

Intershop Consulting team provides the expertise to help NAVTEQ continually evolve their e-commerce capabilities. The Enfinity experts have a proven record of working closely with customers to recommend and deploy the most ideal e-commerce solutions. NAVTEQ is a pivotal example of how Intershop has succeeded in partnering with clients and cooperatively aligned strategic goals to fulfill a long-term technology vision.

"Intershop's rapid implementation efforts as well as its application's comprehensive framework have propelled our global deployment efforts and strengthened our e-commerce capabilities across all channels," said NAVTEQ’s Director of IS Business Systems, Al Lorch.

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,600 employees located in 187 offices and in 39 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication