NAVTEQ boosts sales with new B2B platform based on Enfinity

The project enables NAVTEQ to sale products to dealers of Original Equipment Manufacturers

  • NAVTEQ’s Dealer Ordering launch will serve more than 3000 automotive dealerships worldwide
  • Sales platform for map data based on Intershop software
  • Personalization features improve customer experience

San Francisco, November 26, 2009 - NAVTEQ (, a world leader in premium-quality digital map data and content, recently launched a project enabling sales of its products to dealers of Original Equipment Manufacturers (OEMs).

NAVTEQ’s business-to-business (B2B) platform, Dealer Ordering, streamlines the communication between each OEM’s National Sales Organization and the thousands of dealerships which sell directly to the end customer. All of these different organizations can now order custom products matching their individual requirements from a central e-commerce platform powered by Intershop Enfinity Suite 6. Dealer Ordering improves the overall customer experience and pushes NAVTEQ as the industry leader in all things navigation.

The Enfinity-based solution allows a number of unique personalization features. Each customer group has individualized pricing, payment terms, catalog views, and marketing campaigns. Pricing is dynamically scaled according to basket size and order quantity. Seamless purchase is facilitated by Ajax features that allow the customer to remain on a particular web page while adding multiple products to the shopping cart. The e-commerce solution also enables also the management of bonus points, strengthening customer retention.

“Our goal in launching Dealer Ordering is to engage the distribution network by giving them the tools they need. The Enfinity platform enables our business customers to take full control of their own sales channels which, in turn, promotes the sale of NAVTEQ products in the B2B market,” said Jim Hesby, Manager, Web Development.

The NAVTEQ® sales platform will serve more than 3,000 automobile dealerships around the world. In Europe, the initial target market is the 500 largest dealers in Germany. Throughout 2009, the Direct Dealer Access (DDA) program will also reach out to France, Spain, Italy, the Netherlands and other Western European countries.

The Customer
Navteq is a world leader in premium-quality digital map data and content. NAVTEQ® data is onboard most in-vehicle navigation systems sold in North America and Europe. It also stands for the driving force behind a generation of important navigation services, including: Internet websites, Enterprise/Fleet/GIS solutions and Location Based Services (LBS). For hundreds of applications around the world, NAVTEQ digital map data is the data of choice. NAVTEQ is a wholly owned subsidiary of Nokia Corporation.

Go back

About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication