Premium appliances producer Miele is continuing to expand its online presence in 18 new markets, with the Intershop Commerce Suite. The MS Azure-based software-as-a-service (SaaS) platform is already live in Australia and New Zealand and will be live in the other countries by the mid of October.
Daniel Kaschula, Head of Program Management E-Commerce, Miele explains, “We require the performance of an enterprise-grade commerce solution across our international operations, but are also mindful that our e-commerce teams in our emerging markets are relatively small. So, we opted for a solution that is both affordable and easy to manage. The modular nature of the Intershop platform allows us to upgrade the functionality of the online operation as required, without an expensive re-platforming exercise.”
Updating its e-commerce platform to the latest version of Intershop Commerce Suite, the underlying SaaS infrastructure has also moved to the Microsoft Cloud Germany (MCD) and integrates with Intershop´s Full Service image server, SAP for category and product import, as well as ERP systems ASW, Navision and IBS. Each of the 18 online channels has different feature sets, offers single sign-on and Facebook sign-in functionality for ease of use and integrates seamlessly with Miele’s warehouse systems.
Axel Köhler, COO at Intershop comments:”Miele has been a customer of Intershop since 2010. Seeing them now migrating to our latest software in combination with Azure is much more than an ´educated guess´, but a consequent move based on experience to further grow their online business. We are very happy to support them further on that.”
The Miele Company has a long and rich history of high quality engineering. "Immer besser" was established early as the company motto and stands for a commitment to the highest quality standards, longevity and improvement, both in production and business practices. This philosophy is as relevant today as it was nearly 120 years ago. With global headquarters in Gütersloh, Germany, Miele is a world leader in the production of premium domestic and commercial appliances. The Company is represented with its own sales subsidiaries and via importers in almost 100 countries. The Company's turnover now exceeds approx. € 3.93 bn.
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.