Mercedes-Benz Accessories Store Powered by Intershop Software

  • Mercedes-Benz Accessories GmbH online store goes live in time for 2011 International Motor Show (IAA)
  • User-friendly product search and navigation functions for maximum shopping convenience
  • International rollout planned

Jena, Germany, December 20, 2011 – Mercedes-Benz Accessories GmbH is using Enfinity Suite for the Mercedes-Benz online store. Until recently, the Mercedes-Benz Collection portfolio and navigation CDs and DVDs were sold mainly by Mercedes-Benz dealers and via brick-and-mortar stores, e.g., at the production facilities. Now, the company is also selling these products via its own online channel. Intershop handled technical implementation and integration into the Daimler AG system environment. In conjunction with the new online store, a fulfillment provider was also incorporated and a product information system hooked up. Intershop subsidiary SoQuero, which specializes in online marketing solutions, will take care of search engine optimization (SEO).
After a three-month implementation phase, the first Mercedes-Benz online store for Germany went live at in time for the 64th International Motor Show. Other countries in Western Europe will be connected over the coming year. The integrated product search provides intuitive support in the form of intelligent navigation and filter functions to help users browse the 700-odd items initially available. It is error-tolerant and language-independent, thereby ensuring that data within the online store will also be sorted correctly after international rollout and expansion of the product range.


About Mercedes-Benz Accessories GmbH
Mercedes-Benz Accessories GmbH is a wholly owned subsidiary of Daimler AG. With some 200 employees at its headquarters in Stuttgart-Vaihingen, the company is responsible for the development, selection, and marketing of genuine accessories and Collection products for Mercedes-Benz, Maybach, AMG, and smart cars. It also offers Collection products and genuine accessories for Mercedes-Benz vans.
The portfolio comprises more than 15,000 products, which are all manufactured exclusively for Mercedes-Benz. For more information about Mercedes-Benz Accessories GmbH, visit


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication