Measure and Manage Online Success with the Customer Information Center from Intershop

  • Improved monitoring and management of online activities for store managers
  • Reports allow easy identification of trends and optimization potential
  • Reporting platform can also be accessed by cell phone

Jena, Germany, October 12, 2010 – Intershop is making it even easier for store managers to assess and manage online performance. The Enfinity Customer Information Center (CIC) creates targeted reports, enabling analysis of long-term trends and fast resolution of short-term problems. Possible scenarios include using business and marketing reports to evaluate individual products, product categories, customer buying patterns, or the impact of specific campaigns. The information obtained can be used to develop appropriate marketing strategies to boost online sales. Companies can also see at a glance what works—and what doesn’t. The CIC is part of an innovation initiative by Intershop, whereby the e-commerce specialist is investing in targeted development of new solutions.

The CIC tool gives store managers reliable information, such as store visitors’ search and buying behavior, all displayed in easy-to-understand graphics and tables. Report intervals and periods can be defined on any basis and thus aligned with specific needs. Intershop also uses the CIC for its own in-house operation of customer Web stores. Ronni Swialkowski, store manager at Intershop: “The CIC is our central reporting platform and can also be accessed by cell phone. The information it supplies enables us to provide partners and colleagues with the very latest sales figures.”

The CIC also delivers important information on technical aspects of store operation. Tight integration with Enfinity Suite 6 allows users to identify virtually every deviation from the norm, enabling fast, focused intervention.

Updates and upgrades ensure that the system is always up-to-date. In addition, Intershop maintains close contact with its customers during ongoing development of new functions and statistics options. The full-service e-commerce provider also processes and analyzes data on request.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication