Martin & Servera address the changing needs of buyers in a new B2B portal based on Intershop

  • B2B operations with a B2C look & feel
  • Individual storefronts for different customers
  • Intershop Commerce Suite best suited due to rich out of the box functionality

Jena, 19.November 2018 - The Martin & Servera Group, a leading B2B business in food, beverages and equipment in Sweden launched a new B2B portal for food distribution to improve the shopping experience of their customers.

For some years now, clients of Martin & Servera, mostly restaurants, cafés and bars, got accustomed to ordering their preferred goods at the company’s web shop. To keep this business model evermore successful, continuous improvements are necessary. Not only the seamless integration to a complex IT infrastructure, but also a B2C like customer experience were the drivers of their latest relaunch – based on the Intershop Commerce Suite.

Its rich portfolio of B2B features is what made Martin & Servera choose Intershop. The possibility to evaluate customer needs and then pick from a selection of individual options without demanding development effort were further points to select the Intershop platform. By this, the company can now offer for example personalized storefronts, and even products, for each of their customers.

Kristina Ossmark, Marketing Director at Martin & Servera, says: “We notice a continuing growth of about 10% per year on our e-commerce platform. This impacts other areas of business, too: The role of our sales staff has changed. They mainly used to take orders by phone. Now they are working with their expertise on maintaining and extending relationships, which is extremely important in the B2B market.“

Markus Klahn, COO of Intershop adds: “Martin & Servera have a huge experience in B2B business, connecting organizations of all sizes with warehouses, their logistics and processes in the food sector. With the new platform in the back they can be sure their customer not only find a satisfying choice on their menu, but will come back for more.”

Read more of the project's insights in the case study.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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