Long-Established German Company Leverages Intershop Software

Lechler GmbH is extending its B2B online portal for business customers to cover new international markets

  • Nozzle and spray system manufacturer Lechler expands online platform for business customers

Jena, Germany, January 22, 2007 - Southern Germany-based Lechler GmbH is extending its B2B online portal for business customers to cover new international markets. The technology behind the system is Enfinity Suite 6, the latest e-commerce software from Intershop Communications AG. Lechler, which has been running Intershop software since 2002, is now leveraging the Jena-based company's e-commerce expertise to grow its international business.

Lechler is one of the world's leading specialists in nozzle and spray technology. Headquartered in Metzingen, southern Germany, the group is targeting its new, improved online platform at distributors and mid-sized companies. Lechler also plans to extend its online sales channel to new markets, such as, the USA and India.

With a portfolio of over 20,000 standard products, Lechler offers a comprehensive selection of nozzles that allows major industrial customers from sectors including the chemical industry, agriculture, and environmental technology to benefit from individual solutions.

"The decision to deploy the latest Intershop software was a very easy one to make," says Marcus Kuhn, head of information management at Lechler. "As part of our growth strategy, Lechler is focusing on new markets. For this strategy to work, we needed a Web-based information and transaction platform, and Intershop had the perfect answer."

A core element of the information platform is a knowledge base featuring highly efficient search algorithms and a powerful authorization concept that gives users easy access to technical as well as sales-related information. "When it comes to this requirement, Intershop's software delivers all the vital components for international success," Kuhn adds.

"We're proud that such a respected and established company as Lechler is using Intershop software to power its e-business," says Ralf Männlein, the Intershop board member responsible for sales and marketing. "The long-standing relationship between the two companies proves that Intershop offers the right solutions for B2B e-commerce applications in the mid-sized market."

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication