Largest U.S. Online Distributor of Gutter Materials Capitalizes on Construction Boom with new e-commerce platform from Intershop

  • Hybrid B2B/B2C seller to create distinct experiences for each buyer type
  • Partner Orchid Digital Solutions to provide integration and digital design services

San Francisco, August 26, 2014 – Intershop, the leading independent technology vendor for omni-channel commerce solutions, today announced that its leading e-commerce platform, Intershop 7, has been selected by - a division of Rain Trade Corporation-the largest online-only US manufacturer and distributor of rain gutters, tools and accessories for high-end homes and building contractors. The deal, struck jointly with new North American partner Orchid Digital Solutions reflects a growing trend toward online sales in the building materials industry.

The construction industry is making a major comeback after the building bust of 2009. Gutter Supply’s focus on quality, service and online sales is helping the fifty-year old specialty supplier capitalize on the building boom and expand offerings; but that growth has been stifled by a home-grown e-commerce platform that couldn’t scale. Faced with a bulging product line including SKUs in a variety of metals, shapes, colors, sizes and configurations, their home-grown e-commerce platform could not keep up with product innovation and increasing market demand.

“Our current platform is difficult to update and does not give us an easy way to do promotions,” said Mike Milliman, President of Gutter Supply. “We sell to businesses, contractors and discerning do-it-yourselfers. The Intershop platform will allow us to further grow by creating distinct experiences for B2B and B2C customers,” added Milliman.  

Moving to the Intershop platform which can handle B2B, B2C, multi-channel, multi-touch point and multinational means that can scale and expand in any direction while maintaining their brand and improving the customer experience. 

“We’re seeing increased demand in the building materials segment,” said Jochen Moll, CEO at Intershop. “This increased activity is from a combination of growth in commercial and residential construction combined with overall e-commerce growth in manufacturing and distribution segments,” added Moll.

Orchid Digital Solutions, a consultancy specializing in B2B e-commerce, will provide with strategy, design, and implementation services and plan for a go live date by the end of the year. “We’re pleased with Intershop’s growth and expansion of its partner ecosystem here in the US,” said Brian Carpizo, Managing Director, Orchid Digital.  “They have a fantastic product well suited to companies with complex business processes and hybrid sales models like,” added Carpizo. 

To learn more about Intershop visit here.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication