koffer-direkt.de heads off for new horizons with Intershop

  • leading online shop for luggage setting a course for further growth
  • acquisition of new client shows how attractive the versatile and highly flexible Intershop solution is to companies of all sizes

Jena, 11 November 2014 – koffer-direkt.de GmbH & Co.KG, the leading online shop for every type of travel luggage, has become Intershop’s newest client. The company is switching from Oxid eSales to Jena-based Intershop, the leading independent provider of omni-channel commerce solutions. Intershop 7 was chosen because it satisfies a need for a powerful and highly scalable platform. The decision to use Intershop puts koffer-direkt.de on an early course for profitable further growth. The highly modular solution is designed to make integrating an existing system landscape through standardized interfaces easy and simple, and affords ample flexibility for future links to third-party systems—something that is of vital importance for a company that handles its entire order fulfilment process in-house.

As a company that started out with traditional in-store sales, koffer-direkt.de attaches great importance to knowing exactly who its customers are and what they want. koffer-direkt.de therefore conducts targeted campaigns with the aid of precise analyses of key figures and exceptionally high-quality product photographs produced by its own in-house photographic studio. Once Intershop 7 has been implemented, its integrated content management system will provide the company with even better campaign management resources to support these activities.

Because it combines a uniquely wide range of use models that make migrating the shop from one model up to the next one an economical process with minimal risk, Intershop is a secure long-term choice for the international expansion the company seeks. Says Dennis Heidtmann, a partner in koffer-direkt.de, “If we are to build on our position as the market leader, we have to have a shop that will stand the test of time. We therefore decided to discard our existing platform and switch to Intershop 7. Intershop not only meets our complex growth and stability requirements, it also offers us all the options an internationally-oriented company looks for.

Adds Volker John, Intershop’s Vice President of Sales for Germany, Austria and Switzerland, “koffer-direkt.de made the switch to Intershop after a thorough review of the providers in the market. It chose Intershop because of Intershop’s flexible and highly modular use model, which provides the ideal basis for the company’s growth plans. It is a successful company that started out with an in-house solution and ultimately came to us after working with one of our competitors along the way. And so it knows from experience that a change of platforms is fraught with complexity and risks. The fact that Intershop was chosen shows how attractive our product portfolio is to companies of all sizes.”

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions. Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication